25 Around the World was born of a desire to create beautiful, luxurious pieces that stand in contrast to the mainstream of fast fashion. The brand is the dream come true of mother-daughter team, Anna & Vassi.
Anna founded her first brand in 1993 in Bulgaria specialising in formal menswear. With its sustainable and ethical business practices, the brand quickly took over the men’s shirting category in the Balkan market.
Growing up, Vassi dreamed of a future as a photographer. Chasing her vision, she moved to Germany in 2003 and started working as photo editor for Conde Nast Germany.
Currently based in Sydney, Vassi splits her time between Australia and Europe. During her travels, Vassi became impassioned with the desire and potential of creating timeless pieces for women on the quest for quality and comfort.
25 Around The World creates staples that fit into women’s lives with ease - revisiting classic shapes, but with an updated modern functionality.
Every piece is ethically produced in Anna and Vassi’s family owned factory, utilising only the highest quality materials and attention to detail. All textiles, packaging and branding are proudly made in Europe.